Walt Disney World Resorts has announced that it is on the look-out for its first ever ‘Walt Disney World Family’.
The process, which is only open to UK families, will close on 17 October and requires families to submit an application explaining what makes them unique.
The family will then have their name commemorated on the resort and be used in a new concentrated marketing campaign.
The initiative has been launched following the release of research conducted by Disney into modern families and their holiday habits. It concluded that the typical family holiday of parents and kids is becoming a thing of the past and instead a third of Brits holiday with five or more people while over a quarter of holidays included three or more generations of the same family.
